Cash flow is a crucial aspect of personal and business finance.
But what is cash flow? Cash flow refers to the flow of money into and out of your accounts, including all cash inflows (such as revenue, investments, and loans) and all cash outflows (such as expenses, investments, and loan payments). In order to be financially successful, it is important to have positive cash flow, meaning that you have more money coming in than going out. In this article, we will discuss the basics of cash flow and provide tips on how to make more money and keep it coming.

Basics of Cash Flow
What is a Cash Flow Statement?
A Cash Flow Statement, also known as a Statement of Cash Flows, is a financial statement that shows the inflow and outflow of cash within a specific period of time, typically a month or a year. It provides information about a company’s liquidity and its ability to generate cash, and it is used to assess a company’s ability to pay its bills, invest in growth, and return money to shareholders.
The statement usually consists of three cash flows: operating cash flow, investing cash flow, and financing cash flow.
The operating activities section shows the cash generated by the company’s normal operations, such as sales and expenses. The investing activities section shows the cash generated by investments, such as purchasing or selling assets. The financing activities section shows the cash generated by loans and other financing activities, such as issuing or repurchasing shares.
The cash flow statement can be used to evaluate a company’s financial performance and its ability to meet its financial obligations. It can also be used to identify trends in cash flow and to compare the performance of different companies. Additionally, it helps to identify cash flow problems early on, so that management can take steps to address them before they become critical.
It is important to note that cash flow statement is different from the Income Statement, which shows a company’s revenue and expenses over a period of time, and the Balance Sheet, which shows a company’s assets, liabilities and equity at a specific point in time.
What are the types of cash flow?
There are three types of cash flow: operating cash flow, investing cash flow, and financing cash flow.
Operating Cash Flow
This is the cash generated by a company’s normal operations. It is calculated by taking the company’s net income and adjusting for non-cash expenses, such as depreciation, and changes in working capital (changes in current assets and liabilities). Operating cash flow gives an idea of a company’s ability to generate cash from its core business operations.
Investing Cash Flow
This is the cash generated by a company’s investments. It is calculated by taking the company’s net cash used in investing activities from the cash flow statement. Investing cash flow gives an idea of a company’s ability to generate cash from its investments such as buying or selling of long-term assets.
Financing Cash Flow
This is the cash generated by a company’s financing activities. It is calculated by taking the company’s net cash used in financing activities from the cash flow statement. Financing cash flow gives an idea of a company’s ability to generate cash from its financing activities such as issuing or repurchasing shares, paying dividends, or taking out loans.
What does positive cash flow mean?
Positive cash flow means that a business or individual has more money coming in (cash inflows) than going out (cash outflows) over a specific period of time, typically a month or a year. This is important because it means that the business or individual has enough money to pay its bills, invest in growth, and have a cushion for unexpected expenses.
For businesses, positive cash flows are crucial for maintaining operations, paying employees, and investing in growth. A business with positive cash flow is able to meet its financial obligations and has the ability to take advantage of new opportunities.
For individuals, positive cash flow is important for managing personal finances, paying bills, and saving for future expenses. A person with positive cash flow is able to live within their means and is better able to build wealth and achieve financial goals.
A positive cash flow can be generated by increasing revenue, reducing expenses, or by both. Additionally, it can be created by effective management of debt and loans, by keeping a close eye on credit scores, and by having a cash flow forecast to plan and be prepared for unexpected expenses.

What do negative cash flows mean?
Negative cash flow means that a business or individual has more money going out (cash outflows) than coming in (cash inflows) over a specific period of time, typically a month or a year. This can be a sign of financial trouble and can indicate that a business or individual is not generating enough revenue to cover their expenses, or that they are overspending.
For a business, negative cash flow can make it difficult to pay bills, invest in growth, and return money to shareholders. If the company’s cash flow is negative, it can also make it difficult to meet financial obligations, such as loan payments. It can also be a warning sign that a business is not generating enough revenue, has too high expenses, or both.
For an individual, negative cash flow can make it difficult to pay bills and save for future expenses. It can also make it difficult to achieve financial goals, such as buying a home or saving for retirement. It can also be a warning sign that an individual is overspending, not earning enough, or both.
Negative cash flows can be caused by a variety of factors, such as decreased sales, increased expenses, or an increase in debt. It is important for businesses and individuals to monitor their cash flow and to take steps to address negative cash flow as soon as possible. This may involve reducing expenses, increasing revenue, or seeking additional financing.

What is free cash flow?
Free cash flow (FCF) is a measure of a company’s financial performance that calculates the cash that is available for distribution to all of its stakeholders after accounting for capital expenditures. It is calculated by subtracting capital expenditures (the money a company spends on long-term assets such as property, plant, and equipment) from the company’s operating cash flow (the cash generated by its daily operations).
Free cash flow is important because it represents the cash that a company has available to pay dividends, repurchase shares, make acquisitions, get cash equivalents, or pay down debt. It is a measure of a company’s liquidity and ability to generate cash and can indicate whether a company has the resources to fund its growth.
For example, a company with a positive free cash flow is able to generate more cash than it is spending on capital expenditures and therefore it can use that cash for reinvestment, paying dividends, paying off debt, or buying back shares. While, a company with negative free cash flow may have difficulty funding its growth and may need to seek external financing.
It is also important to note that FCF is different from profit and net income. Profit and net income are measures of a company’s profitability, while FCF is a measure of its liquidity and ability to generate cash.

How to Make More Money and Keep It Coming
Increase Revenue
One of the key ways to increase cash flow is by increasing revenue. This can be done by increasing sales or by finding new revenue streams. For businesses, this may involve expanding into new markets or offering new products or services. For individuals, this may involve finding ways to earn extra money through side hustles or investments. Additionally, it is important to make sure that your pricing strategy is optimized to maximize revenue.
Reduce Expenses
Another key way to increase cash flow is by reducing expenses. This can be done by cutting costs wherever possible, such as negotiating better deals with suppliers, reducing energy consumption, or automating certain processes. Additionally, it is important to avoid unnecessary expenses and to prioritize spending on the things that are most important to you.
Manage Debt and Loans
Another way to increase cash flow is by managing your debts and loans effectively. This includes paying off high-interest debt as soon as possible, and being strategic about when and how you borrow money. Additionally, it is important to regularly review your credit score and to work on improving it. A good credit score can help you qualify for lower interest rates on loans and credit cards, which can save you money in the long run.

Regularly Review Cash Flow
In addition to these tips, it is also important to regularly review your cash flow and to make adjustments as needed. This may involve adjusting your budget, finding ways to increase revenue, or reducing expenses. Additionally, it is important to have a plan in place for unexpected expenses and to have an emergency fund for unexpected expenses.
Cash Flow vs Profit
It is also important to remember that cash flow is different from profit. Profit refers to a company’s revenue minus expenses, while cash flow takes into account all cash inflows and outflows. A business can be profitable but have negative cash flow if they are not managing their cash properly. So, it’s important to track both profit and cash flow to get a complete picture of your financial health.
Final Words
Cash flow is a crucial aspect of personal and business finance. By increasing revenue, reducing expenses, managing debt effectively, and regularly reviewing your cash flow, you can make more money and keep it coming. Additionally, it is important to remember that cash flow is different from profit and to track both to get a complete picture of your financial health. By following these tips, you can take control of your finances and achieve your financial goals.
If you want to learn more about managing your cash flow and becoming a master at it, join our 30-Day Master Your Cash Flow Challenge.